Cookie Policy

This Cookie Policy explains how Veritas Horizon Partners Ltd, trading as Wellertia ("Wellertia", "we", "us" or "our"), uses cookies and similar technologies on www.wellertia.com.

This policy should be read together with our Privacy Policy.

1. What cookies are

Cookies are small text files placed on your device when you visit a website.

Similar technologies can include tracking pixels, tags, scripts, local storage, software development tools and other technologies that store or access information on your device.

In this Cookie Policy, we use "cookies" to refer to cookies and similar technologies.

2. Why we use cookies

We use cookies and similar technologies to:

• make the website work properly;
• keep the website secure;
• remember your cookie preferences;
• operate enquiry forms and website features;
• understand how visitors use the website;
• measure advertising performance;
• improve the website and marketing activity.

3. Cookie categories we use

A) Essential cookies

Essential cookies are required for the website to function properly and securely.

They may be used for:

• website security;
• bot protection;
• fraud and abuse prevention;
• website delivery and performance;
• remembering cookie consent preferences;
• supporting enquiry form operation;
• basic website functionality.

Essential cookies cannot usually be switched off through the cookie banner because the website may not work properly or securely without them.

B) Analytics cookies

Analytics cookies help us understand how visitors use the website.

We may use Google Analytics 4 through Google Tag Manager to understand things such as:

• which pages are visited;
• how users move around the website;
• approximate location at city/region level;
• device and browser type;
• traffic sources;
• form and conversion performance.

Analytics cookies are off by default and are only used where you have given consent through the cookie banner.

C) Marketing cookies

Marketing cookies and similar technologies help us measure and improve advertising performance.

We may use:

• Google Ads conversion tracking;
• Meta/Facebook Pixel or related Meta advertising tools;
• Google Tag Manager to manage advertising tags.

These tools may help us understand whether advertising campaigns lead to website visits, enquiries or other actions.

Marketing cookies are off by default and are only used where you have given consent through the cookie banner.

4. No non-essential cookies before consent

Non-essential analytics and marketing cookies are not set before consent.

This means that Google Analytics, Google Ads and Meta/Facebook advertising tags should not set non-essential cookies unless you have accepted the relevant cookie category through the cookie banner.

You can reject non-essential cookies and still use the website.

15. Contact

For questions about this Cookie Policy, contact:

Veritas Horizon Partners Ltd trading as Wellertia
3rd Floor, 86–90 Paul Street
London
EC2A 4NE
United Kingdom

Email: hello@wellertia.com / enquiries@wellertia.com
Website: www.wellertia.com